NAICS Code 541910

NAICS 541910

NAICS Code 541910 – Marketing Research and Public Opinion Polling

Definition of NAICS Code 541910: This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

  • You can also download your own copy of the complete 2017 NAICS Classification Manual. The NAICS Manual is updated every five years. The 2017 copy will be applicable until a new edition is produced in 2022.

Illustrative Examples of NAICS 541910

What are some examples of this code? The bulleted items below are illustrative examples of this classification.

  • Broadcast media rating services
  • Political opinion polling services
  • Marketing analysis or research services
  • Statistical sampling services
  • Opinion research services

Cross Reference Guide for Code 541910

What codes are similar to this classification that might be a more applicable code? The cross-reference guide below displays the codes for other similar industries. Please review to find the most applicable classification.

  • Providing research and analysis in economics, sociology, and related fields–are classified in Industry NAICS 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies–are classified in U.S. Industry NAICS 541613, Marketing Consulting Services.

Other Index Entries for NAICS 541910

The North American Industry Classification System contains multiple index entries that are each descriptive of the same code. The bulleted list below shows all applicable index entries (Current and former) that are associated with this classification. These index entries further elaborate on the scope of applicable industries that have already been defined at the top of this page.

  • Broadcast media rating services
  • Marketing analysis services
  • Marketing research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling
Suggested Insurance Conversion Table for NAICS Code 541910

Looking for an insurance classification other than the North American Industry Classification System? If a company falls within the industry defined on this page, then the class codes mentioned below may be applicable. Please note that the bulleted cross-reference guide below is not authoritative. Users should have an insurance professional review to ensure proper insurance classification.

  • NCCI WC (Varies by state): 8742NAICS 541910
  • CA WC: 8742
  • DE WC: 951
  • PA WC: 951
  • MI WC: 8742
  • NJ WC: 8742
  • NY WC: 8742
  • WY WC: 541910
  • GL: 47367
  • SIC: 8732

Resources: Praxiom, AceGroupTDICalifornia Division of Workers Compensation, Delaware Workers Compensation Manual, Pennsylvania Workers Compensation Manual, Michigan Workers’ Compensation Placement Facility: Classification Definitions, New Jersey Workers Compensation and Employers Liability Insurance Manual, New York Workers Compensation and Employers Liability, North American Industry Classification System, Florida Underwriting Guide: Commercial General Liability Classifications,  Standard Industrial Classifications.

The suggested cross reference guide for NAICS code 541910 is based on our research using the resources cited above.

Correlating Code Breakdown for North American Industry Classification System

NAICS codes are broken down by digit. The broadest description starts with the 2 digit sector codes. The 3 digit subsector codes are more specific, then the 4 digit industry group, 5 digit industry, and the most specific is the 6 digit NAICS code (Where you are now). If the code on this page does not describe the industry of the business in question, then select the largest applicable code below. From there, follow through the progression of smaller digits to the larger digits in order to obtain the most specific 6 digit classification.

  • Sector 54: Professional, Scientific, and Technical Services
  • Subsector 541: Professional, Scientific, and Technical Services
  • Industry Group 5419: Other Professional, Scientific, and Technical Services
  • Industry 54191: Marketing Research and Public Opinion Polling
  • 6 Digit Code(s) NAICS 541910: Marketing Research and Public Opinion Polling
Other helpful NAICS Downloads

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NAICS Code 541910