NAICS Code 541860

NAICS 541860

NAICS Code 541860 – Direct Mail Advertising

Definition of NAICS Code 541860: This industry comprises establishments primarily engaged in the following:

  1. Creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or
  2. Preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
  • You can also download your own copy of the complete 2017 NAICS Classification Manual. The NAICS Manual is updated every five years. The 2017 copy will be applicable until a new edition is produced in 2022.

Cross Reference Guide for Code 541860

What codes are similar to this classification that might be a more applicable code? The cross-reference guide below displays the codes for other similar industries. Please review to find the most applicable classification.

  • The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples–are classified in Industry NAICS 541870, Advertising Material Distribution Services;
  • Distributing advertising specialties for clients who wish to use such materials for promotional purposes–are classified in Industry NAICS 541890, Other Services Related to Advertising;
  • Creating advertising campaigns and placing such advertising in media–are classified in Industry NAICS 541810, Advertising Agencies;
  • Compiling and selling mailing lists without providing direct mail advertising services–are classified in Industry NAICS 511140, Directory and Mailing List Publishers; and
  • Broadcasting exclusively on the Internet–are classified in Industry NAICS 519130, Internet Publishing and Broadcasting and Web Search Portals.

Other Index Entries for NAICS 541860

The North American Industry Classification System contains multiple index entries that are each descriptive of the same code. The bulleted list below shows all applicable index entries (Current and former) that are associated with this classification. These index entries further elaborate on the scope of applicable industries that have already been defined at the top of this page.

  • Advertising material preparation services for mailing or other direct distribution
  • Direct mail advertising services
  • Direct mail or other direct distribution advertising campaign services

Suggested Insurance Conversion Table for NAICS Code 541860

Looking for an insurance classification other than the North American Industry Classification System? If a company falls within the industry defined on this page, then the class codes mentioned below may be applicable. Please note that the bulleted cross-reference guide below is not authoritative. Users should have an insurance professional review to ensure proper insurance classification.

  • NCCI WC (Varies by state): 8742NAICS 541860
  • CA WC: 8742
  • DE WC: 951
  • PA WC: 951
  • MI WC: 8742
  • NJ WC: 8742
  • NY WC: 8742
  • WY WC: 541860
  • GL: 47367
  • SIC: 7331

Resources: Praxiom, AceGroupTDICalifornia Division of Workers Compensation, Delaware Workers Compensation Manual, Pennsylvania Workers Compensation Manual, Michigan Workers’ Compensation Placement Facility: Classification Definitions, New Jersey Workers Compensation and Employers Liability Insurance Manual, New York Workers Compensation and Employers Liability, North American Industry Classification System, Florida Underwriting Guide: Commercial General Liability Classifications,  Standard Industrial Classifications.

The suggested cross reference guide for NAICS code 541860 is based on our research using the resources cited above.

Correlating Code Breakdown for North American Industry Classification System

NAICS codes are broken down by digit. The broadest description starts with the 2 digit sector codes. The 3 digit subsector codes are more specific, then the 4 digit industry group, 5 digit industry, and the most specific is the 6 digit NAICS code (Where you are now). If the code on this page does not describe the industry of the business in question, then select the largest applicable code below. From there, follow through the progression of smaller digits to the larger digits in order to obtain the most specific 6 digit classification.

  • Sector 54: Professional, Scientific, and Technical Services
  • Subsector 541: Professional, Scientific, and Technical Services
  • Industry Group 5418: Advertising, Public Relations, and Related Services
  • Industry 54186: Direct Mail Advertising
  • 6 Digit Code(s) NAICS 541860: Direct Mail Advertising
Other helpful NAICS Downloads

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NAICS Code 541860