NAICS 5 Digit Industry 54191

Industry 54191

NAICS 5  Digit Industry 54191 – Marketing Research and Public Opinion Polling

Definition of NAICS 5 Digit Industry 54191: See industry description for NAICS 541910 below.

Industry Description of NAICS Code 541910: This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

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Illustrative Examples of NAICS Industry 54191

What are some examples of this industry classification? The bulleted items below are illustrative examples of this 5-digit NAICS industry.

  • Broadcast media rating services
  • Political opinion polling services
  • Marketing analysis or research services
  • Statistical sampling services
  • Opinion research services

Cross-References for Industry 54191

What codes are similar to this industry that might be more applicable? The cross-reference guide below displays the codes that are similar to industry 54191. Please review to find the most applicable classification.

  • Providing research and analysis in economics, sociology, and related fields–are classified in Industry NAICS 541720, Research and Development in the Social Sciences and Humanities; and
  • Providing advice and counsel on marketing strategies–are classified in U.S. Industry NAICS 541613, Marketing Consulting Services.

Other Index Entries for NAICS 5-Digit Industry 54191

The North American Industry Classification System contains multiple index entries that are each descriptive of the same code. The bulleted list below shows all applicable index entries (Current and former) that are associated with industry 54191. These index entries further elaborate on the scope of applicable industries that have already been defined at the top of this page.

  • Broadcast media rating services
  • Marketing analysis services
  • Marketing research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling services, statistical
Industry Breakdown for North American Industry Classification System

NAICS codes are broken down by digit. The broadest description starts with the 2 digit sector codes. The 3 digit subsector codes are more specific, then the 4 digit industry group, 5 digit industry (Where you are now), and the most specific is the 6 digit NAICS code. If the code on this page does not describe the industry of the business in question, then select the largest applicable code below. From there, follow through the progression of smaller digits to the larger digits in order to obtain the most specific 6 digit classification.

  • Sector 54: Professional, Scientific, and Technical Services
    • Subsector 541: Professional, Scientific, and Technical Services
      • Industry Group 5419: Other Professional, Scientific, and Technical Services
        • Industry 54191: Marketing Research and Public Opinion Polling (Current Page)
          • 6 Digit Code(s) NAICS 541910: Marketing Research and Public Opinion Polling

Other helpful NAICS Downloads

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NAICS 5 Digit Industry 54191 | Class Codes