NAICS 5 Digit Industry 45411

Industry 45411

NAICS 5  Digit Industry 45411 – Electronic Shopping and Mail-Order Houses

Definition of NAICS 5 Digit Industry 45411: This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

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Illustrative Examples of NAICS Code 45411

What are some examples of this industry classification? The bulleted items below are illustrative examples of this 5-digit NAICS industry.

  • Catalog (i.e., order-taking) offices of mail-order houses
  • Internet auction sites, retail
  • Collectors’ items, mail-order houses
  • Mail-order book clubs (not publishing)
  • Computer software, mail-order houses
  • Mail-order houses
  • Home shopping television orders
  • Web retailers

Cross-References for NAICS Code 45411

What codes are similar to this industry that might be more applicable? The cross-reference guide below displays the codes that are similar to industry 45411. Please review to find the most applicable classification.

  • Store retailing or a combination of store retailing and nonstore retailing in the same establishment–are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
  • Facilitating business to business electronic sales of new and used merchandise on an auction basis using the Internet–are classified in Industry 42511, Business to Business Electronic Markets;
  • Providing telemarketing (e.g., telephone marketing) services for others–are classified in Industry 56142, Telephone Call Centers;
  • Providing Internet publishing of classified ads–are classified in Industry 51913, Internet Publishing and Broadcasting and Web Search Portals; and
  • Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment–are classified in Industry 51821, Data Processing, Hosting, and Related Services.

Other Index Entries for NAICS 5-Digit Industry 45411

The North American Industry Classification System contains multiple index entries that are each descriptive of the same code. The bulleted list below shows all applicable index entries (Current and former) that are associated with industry 45411. These index entries further elaborate on the scope of applicable industries that have already been defined at the top of this page.

  • Auctions, Internet retail
  • Audio and video content downloading retail sales sites
  • Book clubs, not publishing, mail-order
  • Business to Consumer retail sales Internet sites
  • Catalog (i.e., order taking) offices of mail-order houses
  • Collector’s items, mail-order houses
  • Computer software, mail-order houses
  • Direct mailers (i.e., selling own merchandise)
  • E-tailers
  • Electronic auctions, retail
  • Institutional pharmacies, off-site, exclusively on Internet
  • Institutional pharmacies, off-site, mail-order
  • Internet auctions, retail
  • Internet retail sales sites
  • Mail-order houses
  • Order taking offices of mail-order houses
  • Prerecorded tape, compact disc, and record mail-order houses
  • Television order, home shopping
  • Web retailers
Industry Breakdown for North American Industry Classification System

NAICS codes are broken down by digit. The broadest description starts with the 2 digit sector codes. The 3 digit subsector codes are more specific, then the 4 digit industry group, 5 digit industry (Where you are now), and the most specific is the 6 digit NAICS code. If the code on this page does not describe the industry of the business in question, then select the largest applicable code below. From there, follow through the progression of smaller digits to the larger digits in order to obtain the most specific 6 digit classification.

  • Sector 44-45: Retail Trade
    • Subsector 454: Nonstore Retailers
      • Industry Group 4541: Electronic Shopping and Mail-Order Houses
        • Industry 45411: Electronic Shopping and Mail-Order Houses (Current Page)
          • 6 Digit Code(s) NAICS 454111: Electronic Shopping
          • 6 Digit Code(s) NAICS 454112: Electronic Auctions
          • 6 Digit Code(s) NAICS 454113: Mail-Order Houses

Other helpful NAICS Downloads

View the download page for the material below.

NAICS 5 Digit Industry 45411 | Class Codes